Marketers Need to Keep Mobile Top of Mind
Go out to any restaurant near you this evening and observe the myriad of couples, families, and other patrons staring at their smartphones throughout the meal. Hop on the bus, hang out in the waiting room at the dentist – what is everyone doing? They’re on their smartphones. As most perceptive marketers would note, this incessant use of smartphones signifies an entirely new era in the world of digital marketing. If your brand isn’t prepared to take part in the mobile revolution, you’re going to be left behind.
Mobile Internet Usage Trends
The numbers go a long ways to showing just how much time mobile users spend on the internet, and by correlation, how immense the opportunity is for organizations to leverage this trend to their advantage. According to Statista, 51.2 percent of all internet traffic in 2018 will be from mobile devices, with a global mobile user count of a staggering 3.7 billion unique users. This growth is simply unprecedented; global mobile data traffic will increase sevenfold between 2016 and 2020.
What Mobile Means for Marketers
As more traffic comes from mobile devices, the importance of having a mobile-friendly marketing strategy is critical. It’s important to remember what mobile traffic really means to you and your brand. Mobile traffic is consumption of content – your website, your blogs, your pictures, your social profiles; all of these pieces need to fit together to form a cohesive mobile marketing experience. Simply put, your content needs to be impeccable, add value for users, and be as accessible as possible on your website and mobile devices.
How Prepared Are You for Mobile Consumers?
If you’re just wading into accessing your mobile footprint, there are a few excellent resources to gauge just how prepared your digital assets are. The best place to start is with Google’s free Mobile Speed Test. Google will provide you a thorough report on the improvements you can make to your website to make it load faster to ensure consumers accessing your website don’t get bored waiting for the site to load and bounce.
If you have some spare resources, hiring an outside firm to conduct a digital communications audit is a great way to get a professional view on ways to improve your digital assets quickly. These assessments can be pretty inexpensive, and the benefits of having fresh eyes on your site, social channels, and digital communication strategies provides insight an inside team just couldn’t offer.
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Article written by:
Wes Sovis
Business Development Manager
