VPDCS Selected as MARVAC Directory Publisher

VPDCS Selected as MARVAC Directory Publisher

For Immediate Release

January 1st, 2017

Traverse City, Michigan: Traverse City-based VP Demand Creation Services (formerly Village Press) was selected, after a national search, as the directory publisher by MARVAC’s board of directors.

VPDCS made the following changes to enhance MARVAC’s marketing in 2016:

• Advertising sales grew by over 40%, from roughly $40,000 to over $58,000;
• The directory was redesigned featuring five new fold-out regional maps;
• The directory received a facelift: new design, writers and photos;
• VPDCS developed a new distribution plan. In addition to handing-out the directories at annual RV shows and Michigan Welcome Centers, a cross-referenced target-rich mailing list of RVers was developed to attract 25,000 Ohio, Indiana, Illinois, Wisconsin and Michigan campers to spend their summers in Michigan.

Finally, VPDCS has redesigned MARVAC’s website, utilizing responsive design, integrating it with their IMIS database, and developing original social media content to attract consumer traffic to the site.

“VP is a part of our MARVAC Family now.  We rely on them, and they come through for us,” states Bill Sheffer.