VP Demand Creation Services Lands United Motorcoach Association Publication
For Immediate Release
April 1st, 2018
Traverse City, Michigan: After conducting a nation-wide search, the United Motorcoach Association has selected VP Demand Creation Services to produce their organization’s publication, Bus and Motorcoach News, starting in June. The VPDCS team will design, print, and manage advertising sales for the publication, along with managing the UMA weekly newsletter and social media platforms.
“United Motorcoach is looking for a more modern and graphic approach to our publication,” said Marketing Director, Julianne Ryder. “We are impressed with VP Demand Creation’s capabilities and track record. We look forward to working with the team.”
“Associations’ demands from the members are increasing, and many associations realize efficiencies when outsourcing expertise when they only need that support on a part-time basis,” said VP Demand Creation Services’ President, Dave Moore. “The United Motorcoach Association realizes they don’t need a full-time advertising sales executive, a full-time resource for postal management, a full-time graphic designer, full-time social media support, etc., and we are the perfect resource to help them in a coordinated effort, in all of these areas.”
Bus and Motorcoach News is a bi-weekly trade publication, with legislative, regulatory, and industry news, sent to members of the United Motorcoach Association. The association is largest in North America for professional bus and motorcoach companies with more than 700 motorcoach company members, and over 250 manufacturers, suppliers, and related businesses.
VP Demand Creation Services is an industry-leading special-interest magazine publisher, a nationally-recognized fulfillment services company, a turnkey provider of out-bound and in-bound marketing services, and a commercial and digital printing services company based in Traverse City, MI since 1969.
